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Archive for the ‘Advertising’ Category

On May 16th 2007, the front page of Mumbai Mirror carried an article “Sikh Lo” which said a Sikh father and son fought against 40 armed dacoits.
Amazingly, The Times Of India, which comes out of the same publishing house as the Mumbai Mirror carried the same news which quoted “Sikh family fights 30 dacoits in [...]

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In an article that I had recently posted on Coke’s Advertising, there was a healthy discussion in the comments section wherein mahendrap quoted two very good links from reputed publications on the same topic.
I found them very informative and worth reading. A quote from that comment (with the links)…
Hindu Business Line:
http://www.thehindubusinessline.com/catalyst/2006/01/05/stories/2006010500130200.htm
“Yes, Coke in India, in [...]

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Coke has been producing some excellent advertising in this country (India). But this time I noted something which is a rare phenomenon in India.

Almost all of us who watch some channel on TV must have seen the latest Coke Ad in which in a running train, the waiter (Aamir Khan) walks in with a bottle [...]

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February 10, 2007
PAREEN DEEPAK LATHIA
12,GOPALKRISHNA,JAGDUSHA NAGAR,
MUMBAI 400086 PHONE xxxxxxxxxx
Dear PAREEN,
Sub : Call for MICA Admission Test (MICAT),
Group Exercise (GE) and Personal Interview (PI) for admission to PGPCM 2007-2009
Ref.: MICA Form No. 5716
Congratulations! We are pleased to inform you that you have been short-listed to attend the selection process for admission to [...]

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