Informative Comment
May 4, 2007 by Pareen
In an article that I had recently posted on Coke’s Advertising, there was a healthy discussion in the comments section wherein mahendrap quoted two very good links from reputed publications on the same topic.
I found them very informative and worth reading. A quote from that comment (with the links)…
Hindu Business Line:
http://www.thehindubusinessline.com/catalyst/2006/01/05/stories/2006010500130200.htm
“Yes, Coke in India, in advertising terms at least, was finding its way, constrained by its global position and the inability to `Indianise’. The brand’s advertising was meandering and nowhere in the Pepsi class.”BusinessWeek
http://www.businessweek.com/magazine/content/03_06/b3819080.htm
“In 2002, after years of lackluster ad campaigns, Gupta’s team settled on an advertising strategy that caught the imagination of Indians. Breaking with Coke tradition, he hired a celebrity spokesman, Bollywood movie star Amir Khan.”
Hope you find them interesting. All credits to mahendrap.
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