>> Historically though…

I think I did not pay atention to this in your first comment. In that case even I agree that before Aamir Khan and the ‘Indianizing’ of coke’s advertising campaigns Pepsi was much better off in every aspect.

And, I must also say that the articles that you’ve linked to are also very good. I personally liked the first one (The Hindu). It tells the entire journey of coke in India.

Thanks for contributing. I would post them on the main page.

Thanks (also) for your feedback. I was trying to find your blog but couldnt when you had posted first. But I would surely like to visit your blog now.

Pareen

I’m referring to the “nothing official about it” Pepsi 1996 world campaign that made a laughing joke of the highly embarrassed Coke.

If you don’t agree with my opinion, check couple of opinions from the media:

Hindu Business Line:
http://www.thehindubusinessline.com/catalyst/2006/01/05/stories/2006010500130200.htm
“Yes, Coke in India, in advertising terms at least, was finding its way, constrained by its global position and the inability to `Indianise’. The brand’s advertising was meandering and nowhere in the Pepsi class.”

BusinessWeek
http://www.businessweek.com/magazine/content/03_06/b3819080.htm
“In 2002, after years of lackluster ad campaigns, Gupta’s team settled on an advertising strategy that caught the imagination of Indians. Breaking with Coke tradition, he hired a celebrity spokesman, Bollywood movie star Amir Khan.”

By the way, yes I liked your post, hence the comments! Keep it up. Would also love it if you can reciprocate on my blog.

Thanks!

But also, I dont agree fully that Pepsi has been better than Coke. Coke has always kept its standards very high. While Pepsi too has been producing very high quality advertising, there were a few ones which were utterly stupid (like Pepsi TV).
Although the latest about World Cup 2011 (and tailor) is good. Whether it clicks with the audiences or not is a thing only time can tell.

Anyways, Thanks for taking time to respond. I hope you liked the post. Do provide feedback on the rest of the blog also (Criticism/Suggestions/anything).

Your feedback is the single most influential factor in shaping this blog.

Keep sharing.

Almost everyone I know doesn’t understand the new Zen ad with people walking around in boxes. It was not until I read Shailaja Bajpai’s column in Indian Express that I understood it myself!

Historically though, I believe Pepsi has always outdone Coke as far as advertising in India is concerned, until recently.